🎯 What You'll Master
ALARMING FACT
73% of businesses have NAP inconsistencies that cost them an average of $1,247 monthly in lost local search revenue.
📍 The NAP Consistency Crisis
🎯 What is NAP Consistency?
NAP = Name, Address, Phone number
Consistency = Exact matching across ALL online platforms
💰 Why Perfect NAP Consistency Matters
- 🔍 Google Trust Factor: Consistent NAP builds legitimacy
- 📈 Local Ranking Boost: Improves local pack rankings
- 💰 Revenue Impact: Inconsistent NAP costs $14,964 annually
- 🎯 Customer Confidence: Matching info builds trust
🔍 Step 1: Audit Your Current NAP Status
⚡
Use Citation Checker for Complete Analysis
Our advanced scanner detects:
- ✅ All NAP variations across 200+ platforms
- ✅ Subtle inconsistencies humans miss
- ✅ Hidden duplicate listings with wrong NAP
- ✅ Industry-specific directory variations
- ✅ Social media profile inconsistencies
- ✅ Website integration issues
⏰ Time Savings: Manual NAP auditing takes 8+ hours. Our scan completes in 3 minutes.
Manual NAP Checking Method
Search these variations manually:
- • "Your Business Name" + city
- • Your phone number in Google
- • Your address in Google Maps
- • Business name variations + "reviews"
📋 Step 2: Create Your Master NAP Format
🏢 Business Name Standardization
Golden Rules:
- • Use your exact legal business name
- • Include LLC, Inc, Corp if in legal name
- • Avoid nicknames or abbreviations
- • Don't add keywords to business name
- • Match your Google My Business exactly
✅ Correct: "Smith Family Dental, LLC"
❌ Wrong: "Smith Dental" or "Smith Family Dentistry"
❌ Wrong: "Smith Family Dental - Best Dentist in Denver"
📍 Address Format Perfection
USPS Standard Format:
- • Street number and name (spelled out)
- • Suite/Unit number (if applicable)
- • City, State ZIP code
- • No periods in abbreviations
- • Consistent punctuation throughout
✅ Correct: "1234 Main Street, Suite 100, Denver, CO 80202"
❌ Wrong: "1234 Main St., #100, Denver, Colorado 80202"
❌ Wrong: "1234 Main Street Ste 100 Denver CO 80202"
📞 Phone Number Standardization
Best Practices:
- • Use local number (not toll-free)
- • Consistent formatting across all platforms
- • Include area code
- • No extensions in primary number
Format Options (Pick One):
✅ (555) 123-4567 ← Most Common
✅ 555-123-4567
✅ 555.123.4567
❌ Don't Mix Formats!
🎯 Step 3: Priority Platform Corrections
🔥 Tier 1: Critical Platforms (Fix First)
Immediate action required:
- 1. Google My Business - Most important
- 2. Apple Maps - iPhone users
- 3. Bing Places - 30% of searches
- 4. Facebook Business - Social signals
⭐ Tier 2: Major Directories (Fix Next)
- • Yelp
- • Yellow Pages
- • White Pages
- • Foursquare
- • Better Business Bureau
🎯 Tier 3: Industry-Specific (Fix Last)
Restaurants:
TripAdvisor, OpenTable, Grubhub
Healthcare:
Healthgrades, WebMD, Vitals
Legal:
Avvo, Lawyers.com, FindLaw
⚡ Step 5: Advanced NAP Consistency Strategies
🌐 Website NAP Implementation
Critical locations for NAP:
- • Contact page (primary location)
- • Footer (every page)
- • About page
- • Location pages (for multi-location)
- • Schema markup (structured data)
📧 Email Signature Consistency
Include matching NAP:
- • Business name (exact match)
- • Full address (USPS format)
- • Phone number (consistent format)
- • Website URL
🔧 LocalBusiness Schema Example
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Your Business Name",
"address": {
"@type": "PostalAddress",
"streetAddress": "1234 Main Street",
"addressLocality": "Denver",
"addressRegion": "CO",
"postalCode": "80202"
},
"telephone": "(555) 123-4567"
}
⚠️ Common NAP Consistency Mistakes
- ❌ Using Different Phone Numbers for different platforms
- ❌ Abbreviating Street vs. St. inconsistently
- ❌ Adding Suite/Unit Numbers only on some listings
- ❌ Using PO Box instead of physical address
- ❌ Including Keywords in business name
- ❌ Forgetting Mobile Listings (Apple Maps, Google Maps app)
📅 Timeline for NAP Consistency Results
Week 1-2
Immediate Actions
Update GMB, major directories, website NAP
Week 3-4
Directory Updates
Submit corrections, monitor approvals
Month 2
Search Recognition
Google recognizes consistency, rankings improve
Month 3+
Full Benefits
Maximum visibility, improved conversions
🚀 Stop Losing Money to NAP Inconsistencies
Every day with inconsistent NAP information costs you potential customers and revenue. Our free audit identifies every inconsistency in under 3 minutes.
Free NAP Consistency Audit:
- • Complete citation inconsistency report
- • Master NAP format recommendations
- • Priority correction action plan
- • Revenue impact analysis
Professional NAP Services:
- • Complete NAP audit across all platforms
- • Bulk correction submissions
- • Ongoing monitoring and maintenance
- • Compliance assurance for regulated industries
Need Professional NAP Management?
For complex businesses with extensive citation networks, our team handles complete NAP standardization and ongoing maintenance.
Get Professional NAP Services✅ 95%+ consistency guarantee • ✅ Bulk platform management • ✅ Ongoing monitoring